Strategic PR that delivers real results.

Hera Group blends strategic insights and powerful storytelling - driving visibility, credibility, and meaningful growth for franchises and multi-location businesses, one intentional step at a time.

We don’t chase headlines for the sake of headlines. We cut through the noise with strategic communications that help your business. Whether we’re building buzz nationally or locally, our work is designed to support your business - not just to fill a clip book.

We’re here to drive real momentum. Every PR strategy is tailored to your brand, so we’re securing the type of media that will stick and convert.

Why Clients Choose Hera

Franchise Brand Experience

Intentional. Thoughtful. Meaningful.

We take a lot of pride in our process, and we treat every client as a unique new opportunity. There is no one-size-fits-all approach, and we bring that mindset into each strategic conversation. How are you thinking about your PR strategy?

“Matt brings a sharp strategic mindset and deep understanding of franchise development PR. He consistently delivers results and always felt like a true extension of our team. I’ve trusted him during multiple stops in my career and now again at Popmenu. That speaks volumes."

Mona King, Former Director of Franchise Sales & Marketing, GoTo Foods | Now Chief of Staff, Popmenu

Partnerships That Delivered


“Working with Matt was a true pleasure. He led the development and execution of a targeted PR program that secured top-tier media coverage for Smoothie King and delivered messaging that resonated with our ideal audience – ultimately attracting high-quality franchise candidates.”

Shawn Caric, CFE, Vice President, Franchise Development at Smoothie King

Contact Us

We’d love to help you achieve your business goals. Interested in working with us? Please fill out the form and I’ll contact you shortly. Eager to learn more about your business and PR needs.